Innovative BetterWeigh™ Wins Best New Product Award at SEMA 2019New Mobile Towing Scale Awarded Best New Exterior Accessory Product
Eau Claire, WI – November 6, 2019 – CURT, supplier of a complete line of towing products and the leading manufacturer of USA-made custom-fit trailer hitches, won the Best New Product Award at the 2019 SEMA Show in Las Vegas for its innovative new BetterWeigh™ mobile towing scale.
The smartphone-compatible, Bluetooth-enabled device was entered in the Exterior Accessories category for this year’s SEMA New Product Showcase. On Tuesday, November 5, at the SEMA New Product Breakfast, the BetterWeigh™ was announced as the winner.
This now-award-winning product is a revolutionary new towing scale for the smartphone age. It simply plugs into your vehicle’s OBD-II diagnostic port and wirelessly pairs with your Apple or Android phone. Then, using TowSense™ Technology, it displays the weights of your vehicle and trailer, cargo, tongue weight, pin weight and weight distribution. The BetterWeigh™ also calculates trailer brake gain for streamlined brake controller setup.
“We are extremely honored to win this award,” said Jesse Bauer, Director of Product for CURT Group. “CURT aspires to lead the towing and electrical accessory aftermarket industry in innovation and quality. This SEMA new product award is an affirmation that we're on the right track with our focus on new product development. It's been a team effort, and we're excited to introduce the BetterWeigh™ mobile towing scale along with many of our other innovative products in 2019 and beyond.”
The BetterWeigh™ mobile towing scale #51701 is expected to launch December 2019.
Watch the complete BetterWeigh™ overview video to learn more!
About CURT: CURT, a CURT Group brand, offers a complete line of towing products and is the leading manufacturer of USA-made custom-fit trailer hitches. We offer the broadest selection of custom-fit receiver hitches for nearly every vehicle on the road today. We also offer gooseneck, 5th wheel and weight distribution hitches, as well as electrical components, ball mounts, trailer balls, cargo carriers, bike racks and other towing accessories. For everything from passenger cars and vans to full-size pickups and SUVs, CURT is 'The First Name in Towing Products.'
About CURT Group: CURT Group is a leading sales, marketing, engineering and distribution company of towing products and truck accessories for all types of vehicles, from passenger cars to commercial trucks. Our family of brands includes CURT, ARIES, LUVERNE, RETRAC and UWS. We are a team of more than 1,000 associates world-wide, with manufacturing plants in Wisconsin, South Dakota and Florida, and 11 regional warehouses across the United States and Canada. We stand for EXCELLENCE in our products and our associates. We aspire to be the industry LEADER by recognizing that the customer is KING and our associates are our greatest ASSET.